Deeley was born in Sutton Coldfield, Birmingham. She attended Grove Vale Infant School in Great Barr Sandwell, followed by Dartmouth High School in Great Barr, where she played the clarinet in the Sandwell Youth Concert Band. She then joined the sixth form at Bishop Vesey's Grammar School.
At age 14, Deeley entered a regional edition of a BBC competition for The Clothes Show, in which she reached the national finals. Spotted by an agent for Storm modeling agency, she was quickly signed as a model under her nickname of Cat to make it easier for clients to re-book her.
Storm tried to persuade her to leave school at age 16, when she had gained nine A-grade GCSEs; however, cautious Deeley continued her A-level studies at Bishop Vesey's Grammar School Sixth Form, where she gained four A-levels.
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